= Web Analytics, SEO & Marketing Interview Questions = == Web Analytics / Google Analytics == * Explain the difference between a page view, visit, visitor & unique visitor. In GA, how long does a visitor have to be idle before they're counted as a second visit? * Explain what a conversion rate is. Explain how a conversion path (a.k.a. conversion funnel) works. * What do the five ''utm_*'' variables do (and what are they?) * What's the difference between exit rate and bounce rate? * How is time on site calculated? What about for a bounce? Is TOS 0:00 or something else? * What are some problems using Google Analytics to track mobile traffic? == Advertising/Adwords + Marketing == * Explain what CPM means? If I buy 100K visits at $10 CPM, how much did I pay? * How about CPC? If I buy 100K visits at $1 CPC, how much did I pay? * With CPC ads, how can a lower click through rate lead to a higher ROI? * Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search? * What is the Adwords Quality Score? What factors go into it? How can you improve it? * Google is always adding new Adwords Extensions. What are some recent ones, and what do they do? * How would you go about detecting fraud in Adwords? == SEO == * Explain how you'd do keyword research? Which tools would you use? * What meta tags are important and what meta tags aren't? * What's a ''robots.txt'' file? * What is one other way to prevent spiders from crawling your site besides using ''robots.txt''? * What tool(s) do you use to track your rankings? * What does Google Webmaster Tools do? * What are the most important on-page elements for SEO? * Explain what a 'good' SEO site structure is? * What's ''rel=canonical''? What about ''rel=nofollow''? Why would a site like wikipedia or craigslist want to use that? == Excel / Data Analysis == * What sort of tools do you use to analyze data? * In Excel, what is a pivot table? (Possibly have the interviewee create one for you. * What are some of the different types of graphs? (Possibly have the interviewee show you how to make changes on graphs) == Writing/Copy == * Have the interviewee provide you with a writing sample.