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marketing-tech:google-analytics:basic-analytics-for-healthy-web-properties [Aug 25, 2011 08:53 PM] dordal |
marketing-tech:google-analytics:basic-analytics-for-healthy-web-properties [Oct 14, 2023 04:42 AM] dordal old revision restored (Nov 21, 2020 10:39 PM) |
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+ | = Basic Analytics for Healthy Web Properties = | ||
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+ | There are two basic ways you should use Google Analytics: performing analysis on specific improvement initiatives, | ||
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+ | == Core Metrics - Websites == | ||
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+ | Focus on these core metrics first. | ||
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+ | ==== Visits & Unique Visitors ==== | ||
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+ | Visits and Visitors are the most basic metric you can measure. You'll probably want to do a historical comparison, e.g. month-over-month or quarter-over-quarter, | ||
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+ | ==== Traffic Sources ==== | ||
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+ | The traffic sources report tells you where your traffic has come from. If you do a month-over-month (or quarter-over-quarter) comparison, you can easily ferret out if you have any health issues with your traffic sources. For example, if you saw your google / cpc traffic drop considerably month-to-month, | ||
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+ | Traffic sources are either naturally derived by GA, or [[using-and-standardizing-utm-campaign-variables-in-ga|programmed by you]] via the '' | ||
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+ | ==== Goals / KPIs ==== | ||
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+ | You should [[power-user-tips-and-tricks# | ||
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+ | == Secondary Metrics == | ||
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+ | Secondary metrics are still important to keep an eye on, but are less important than monitoring the core. | ||
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+ | ==== Bounce Rate ==== | ||
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+ | Bounce rate is the number of people where the entry page and exit page is the same; e.g. they ' | ||
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+ | ===== Finding Problem Pages ===== | ||
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+ | One of the things you may want to do is find ' | ||
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+ | ==== New vs. Returning ==== | ||
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+ | New vs. returning can give you a good snapshot of whether most of your traffic is from new people, or most is from returning visitors. There isn't a right or wrong answer as to what the percentage should be; it will depend on your specific situation. | ||
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+ | == Unimportant Metrics == | ||
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+ | In my opinion, you should keep an eye on the above ... and ignore everything else except for specific things you're trying to optimize on. There are a few things you // | ||
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+ | ==== Pageviews & Pageviews/ | ||
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+ | A pageview is a single human/ | ||
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+ | ==== Time on Site ==== | ||
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+ | Time on Site is how long a visitor spent looking at your site. However, it can be misleading for several reasons: a) people often leave browser windows open, increasing the average even when they' | ||
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+ | ==== Geographic Breakdown, Browser Breakdown, etc. === | ||
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+ | Many of the other metrics that Google provides, such as the geographic breakdown of where people are visiting you from, could be considered 'info porn'. They' | ||