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marketing-tech:google-analytics:using-and-standardizing-utm-campaign-variables-in-ga [Feb 14, 2014 11:25 PM] dordal |
marketing-tech:google-analytics:using-and-standardizing-utm-campaign-variables-in-ga [Oct 23, 2023 02:14 PM] 47.128.56.61 removed |
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+ | = Using and Standardizing UTM Campaign Variables in GA = | ||
+ | The '' | ||
+ | |||
+ | To use the '' | ||
+ | |||
+ | |||
+ | < | ||
+ | http:// | ||
+ | http:// | ||
+ | http:// | ||
+ | </ | ||
+ | |||
+ | Note in the last example, I already //had// a query string ( ''? | ||
+ | |||
+ | == The Five UTM Campaign Tracking / Tagging Variables == | ||
+ | |||
+ | There are five UTM campaign variables; two required and three optional. Detailed examples [[# | ||
+ | |||
+ | |**Item**|**Variable**|**Details**| | ||
+ | |Campaign Source|'' | ||
+ | |Campaign Medium|'' | ||
+ | |Campaign Term|'' | ||
+ | |Campaign Name|'' | ||
+ | |Campaign Content|'' | ||
+ | |||
+ | == Standardizing the Variables == | ||
+ | |||
+ | In order to make your reporting easier, you'll want to be sure to standardize all uses of the '' | ||
+ | |||
+ | There' | ||
+ | |||
+ | * Make everything lowercase. Easier to specify that as a universal standard that try to specify what should be uppercase and what should be lowercase. | ||
+ | * Use short, but descriptive names. | ||
+ | * No spaces are allowed. Use dashes (-) or if you must, a plus (+) in place of a space. | ||
+ | |||
+ | ==== utm_source ==== | ||
+ | //The source (e.g. website, search engine, etc. your traffic came from).// | ||
+ | |||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | |||
+ | ==== utm_medium ==== | ||
+ | |||
+ | // The ' | ||
+ | |||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | * '' | ||
+ | |||
+ | |||
+ | ==== utm_term ==== | ||
+ | |||
+ | // '' | ||
+ | |||
+ | |||
+ | ==== utm_content ==== | ||
+ | |||
+ | |||
+ | // '' | ||
+ | |||
+ | |||
+ | ==== utm_campaign ==== | ||
+ | |||
+ | // '' |