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people:hr:good-technical-interview-questions:analytics-marketing-questions [Feb 5, 2013 08:28 AM] dordal |
people:hr:good-technical-interview-questions:analytics-marketing-questions [Feb 5, 2013 08:31 AM] (current) dordal |
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| == Web Analytics / Google Analytics == | == Web Analytics / Google Analytics == | ||
| - | * Explain the difference between a visit, visitor and page view. In GA, how long does a visitor have to be idle before they're counted as a second visit? | + | * Explain the difference between a page view, visit, visitor & unique visitor. In GA, how long does a visitor have to be idle before they're counted as a second visit? |
| * Explain what a conversion rate is. Explain how a conversion path (a.k.a. conversion funnel) works. | * Explain what a conversion rate is. Explain how a conversion path (a.k.a. conversion funnel) works. | ||
| * What do the five ''utm_*'' variables do (and what are they?) | * What do the five ''utm_*'' variables do (and what are they?) | ||
| * What's the difference between exit rate and bounce rate? | * What's the difference between exit rate and bounce rate? | ||
| + | * How is time on site calculated? What about for a bounce? Is TOS 0:00 or something else? | ||
| * What are some problems using Google Analytics to track mobile traffic? | * What are some problems using Google Analytics to track mobile traffic? | ||
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| * What's ''rel=canonical''? What about ''rel=nofollow''? Why would a site like wikipedia or craigslist want to use that? | * What's ''rel=canonical''? What about ''rel=nofollow''? Why would a site like wikipedia or craigslist want to use that? | ||
| + | == Excel / Data Analysis == | ||
| + | |||
| + | * What sort of tools do you use to analyze data? | ||
| + | * In Excel, what is a pivot table? (Possibly have the interviewee create one for you. | ||
| + | * What are some of the different types of graphs? (Possibly have the interviewee show you how to make changes on graphs) | ||
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| + | == Writing/Copy == | ||
| + | * Have the interviewee provide you with a writing sample. | ||