https://www.startupcto.com/ 2026-04-20T21:01:53+00:00 https://www.startupcto.com/ https://www.startupcto.com/lib/tpl/scto/images/favicon.ico text/html 2026-03-03T19:14:48+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/basic-analytics-for-healthy-web-properties?rev=1772565288 Basic Analytics for Healthy Web Properties There are two basic ways you should use Google Analytics: performing analysis on specific improvement initiatives, and monitoring the overall 'health' of your website. This article focuses on website 'health'; what metrics you should monitor on a regular basis for problems. text/html 2023-10-14T04:42:04+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/campaigns-and-email-tracking?rev=1697258524 Tracking Email Campaigns in Google Analytics You can do basic email campaign tracking via Google Analytics. The featureset isn't nearly as complete as a real email tracking system, but its nice to have it integrated into your website tracking. GA has a set of text/html 2023-10-20T20:32:59+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/home?rev=1697833979 Google Analytics google-analytics index text/html 2023-11-01T10:25:53+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/old-campaign-data-appearing-in-new-reports?rev=1698834353 Google Analytics: Old Campaign Data Appearing in New Reports If you've used Google Analytics for a while, and run a number of different campaigns (adwords, email, or anything you track with the utm_campaign variable), you may notice that you get really old campaign data showing up in new reports. For example, I'm still getting a few visits from a campaign that I stopped nearly four months ago! I text/html 2023-10-14T04:42:25+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/power-user-tips-and-tricks?rev=1697258545 Google Analytics Power User Tips Google Analytics is the best free traffic analysis software available. It can handle pretty much any sized website (at least within reason), and has a number of fairly advanced capabilities. Basic Install Basic Install is pretty well covered by text/html 2023-10-20T20:36:25+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/setvar-and-the-zero-bounce-rate-bug?rev=1697834185 _setVar() and the zero bounce rate bug in Google Analytics UPDATE - Jan 27, 2009: Google has reportedly fixed the bug in GA that was causing the problem described on this page. Thus the fix is no longer necessary, but I will leave it here for historical reference. text/html 2026-04-18T11:56:27+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/google-analytics/using-and-standardizing-utm-campaign-variables-in-ga?rev=1776513387 Using and Standardizing UTM Campaign Variables in GA The utm_ variables are one of the most powerful features of Google Analytics. UTM variables allow you to insert your own user-defined campaign source data into Google Analytics reports. For example, if you have an email campaign, you could tag the links in the message so that any website traffic it generates is attributed to the campaign. Same with a banner ad campaign, or even paid links from other sites.