https://www.startupcto.com/ 2026-04-27T20:54:02+00:00 https://www.startupcto.com/ https://www.startupcto.com/lib/tpl/scto/images/favicon.ico text/html 2023-11-02T11:33:09+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/html-email/best-practices?rev=1698924789 Email Marketing Best Practices - April 2010 This is a list of best practices for doing HTML email marketing. It is focused mainly on overall strategy; there are separate articles on email content best practices and email design/layout best practices. If you're the guy actually building the emails, you'll also want to look at text/html 2023-09-28T07:40:17+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/html-email/content-best-practices?rev=1695886817 HTML Email Content Best Practices When creating your content, here are some best practices. Be sure to also see the other articles on HTML email. * Attract the user within a few seconds and keep the content relevant. In some ways this almost goes without saying, but someone is likely to look at your email for only a few seconds before they decide if they need to read it or not. Keep make sure you have something (a great headline, a subject, etc.) that will attract them quickly. Then make sur… text/html 2023-11-01T08:04:18+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/html-email/design-best-practices?rev=1698825858 HTML Email Design Best Practices When you're designing emails, you should think about several things. Be sure to also see the other articles on HTML email. * What does it look like when images are turned off? Most email clients load images only after the user requests that they be loaded, so many, if not most, of your users will see your emails with images off. Be sure to use good text/html 2023-10-29T13:05:22+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/html-email/home?rev=1698584722 HTML Email html-email index text/html 2023-10-29T10:54:13+00:00 Anonymous (anonymous@undisclosed.example.com) https://www.startupcto.com/marketing-tech/html-email/tips-and-tricks?rev=1698576853 Creating HTML Emails - Tips & Tricks HTML emails are funny... most modern web browsers fully support standard XHMTL 1.0/CSS2.1 when displaying web pages. Email clients, such as Outlook and Entourage, even in their most recent versions, are not nearly so compliant. Furthermore, many web based email clients strip out a lot of markup before they display