Last Updated: 14 Oct 2023
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marketing-tech:google-analytics:campaigns-and-email-tracking [May 24, 2008 12:17 AM] dordal created |
marketing-tech:google-analytics:campaigns-and-email-tracking [Oct 14, 2023 04:42 AM] dordal old revision restored (Nov 21, 2020 10:39 PM) |
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+ | = Tracking Email Campaigns in Google Analytics = | ||
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+ | You can do basic email campaign tracking via Google Analytics. The featureset isn't nearly as complete as a real email tracking system, but its nice to have it integrated into your website tracking. GA has a set of [[http:// | ||
+ | * utm_medium = email | ||
+ | * utm_campaign = // the type of thing that you want to track, e.g.// newsletter | ||
+ | * utm_source = // an id for the actual thing you sent. I like to preface this with the campaign, e.g. // newsletter_051608 | ||
+ | You'll want to tag **every** link in your outgoing email with those three variables. To see your clicks, visit the 'All Traffic Sources' | ||
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+ | To see which links people clicked on, use the ' | ||
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+ | So Google Analytics isn't perfect for tracking email, but for a free, integrated system it isn't half bad. Of course, you can track all kinds of campaigns using the [[http:// | ||