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marketing-tech:google-analytics:old-campaign-data-appearing-in-new-reports [Nov 1, 2012 07:44 AM] dordal |
marketing-tech:google-analytics:old-campaign-data-appearing-in-new-reports [Oct 25, 2023 01:58 PM] 110.249.201.20 removed |
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+ | = Google Analytics: Old Campaign Data Appearing in New Reports = | ||
+ | If you've used Google Analytics for a while, and run a number of different campaigns (adwords, email, or anything you track with the '' | ||
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+ | It has to do with the way the '' | ||
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+ | If you think about it for a minute, this is what you'd want to have happen. If a user comes to your website via a campaign today, and then comes back tomorrow and buys something, you'd want the source of the sale to be attributed to your campaign, and not '' | ||
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+ | The trick is the six month expiration time. In my case, I had a few users that came in via my original campaign, and then kept coming back every few weeks for //months// (via direct navigation). Every single time they came back, the '' | ||
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+ | The solution? Just [[http:// | ||
+ | <code javascript> | ||
+ | // set the timeout to 30 days (2592000 seconds); same as the adwords cookie | ||
+ | _gaq.push([' | ||
+ | </ | ||
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+ | Now your campaign data will expire after a month, so if the user comes back after that they' | ||
+ | |||
+ | //NOTE: Technically, |