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people:hr:good-technical-interview-questions:analytics-marketing-questions [Feb 5, 2013 08:31 AM] dordal |
people:hr:good-technical-interview-questions:analytics-marketing-questions [Jun 25, 2023 09:47 AM] 111.225.148.83 removed |
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| + | = Web Analytics, SEO & Marketing Interview Questions = | ||
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| + | == Web Analytics / Google Analytics == | ||
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| + | * Explain the difference between a page view, visit, visitor & unique visitor. In GA, how long does a visitor have to be idle before they' | ||
| + | * Explain what a conversion rate is. Explain how a conversion path (a.k.a. conversion funnel) works. | ||
| + | * What do the five '' | ||
| + | * What's the difference between exit rate and bounce rate? | ||
| + | * How is time on site calculated? What about for a bounce? Is TOS 0:00 or something else? | ||
| + | * What are some problems using Google Analytics to track mobile traffic? | ||
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| + | == Advertising/ | ||
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| + | * Explain what CPM means? If I buy 100K visits at $10 CPM, how much did I pay? | ||
| + | * How about CPC? If I buy 100K visits at $1 CPC, how much did I pay? | ||
| + | * With CPC ads, how can a lower click through rate lead to a higher ROI? | ||
| + | * Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search? | ||
| + | * What is the Adwords Quality Score? What factors go into it? How can you improve it? | ||
| + | * Google is always adding new Adwords Extensions. What are some recent ones, and what do they do? | ||
| + | * How would you go about detecting fraud in Adwords? | ||
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| + | == SEO == | ||
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| + | * Explain how you'd do keyword research? Which tools would you use? | ||
| + | * What meta tags are important and what meta tags aren' | ||
| + | * What's a '' | ||
| + | * What is one other way to prevent spiders from crawling your site besides using '' | ||
| + | * What tool(s) do you use to track your rankings? | ||
| + | * What does Google Webmaster Tools do? | ||
| + | * What are the most important on-page elements for SEO? | ||
| + | * Explain what a ' | ||
| + | * What's '' | ||
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| + | == Excel / Data Analysis == | ||
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| + | * What sort of tools do you use to analyze data? | ||
| + | * In Excel, what is a pivot table? (Possibly have the interviewee create one for you. | ||
| + | * What are some of the different types of graphs? (Possibly have the interviewee show you how to make changes on graphs) | ||
| + | |||
| + | == Writing/ | ||
| + | * Have the interviewee provide you with a writing sample. | ||