Web Analytics, SEO & Marketing Interview Questions [StartupCTO]

Last Updated: 27 Jun 2023

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Author: dordal

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= Web Analytics, SEO & Marketing Interview Questions =

== Web Analytics / Google Analytics ==

 * Explain the difference between a page view, visit, visitor & unique visitor. In GA, how long does a visitor have to be idle before they're counted as a second visit?
 * Explain what a conversion rate is. Explain how a conversion path (a.k.a. conversion funnel) works.
 * What do the five ''utm_*'' variables do (and what are they?)
 * What's the difference between exit rate and bounce rate?
 * How is time on site calculated? What about for a bounce? Is TOS 0:00 or something else?
 * What are some problems using Google Analytics to track mobile traffic?

== Advertising/Adwords + Marketing ==

 * Explain what CPM means? If I buy 100K visits at $10 CPM, how much did I pay?
 * How about CPC? If I buy 100K visits at $1 CPC, how much did I pay?
 * With CPC ads, how can a lower click through rate lead to a higher ROI?
 * Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?
 * What is the Adwords Quality Score? What factors go into it? How can you improve it?
 * Google is always adding new Adwords Extensions. What are some recent ones, and what do they do?
 * How would you go about detecting fraud in Adwords?

== SEO ==

 * Explain how you'd do keyword research? Which tools would you use?
 * What meta tags are important and what meta tags aren't?
 * What's a ''robots.txt'' file? 
 * What is one other way to prevent spiders from crawling your site besides using ''robots.txt''?
 * What tool(s) do you use to track your rankings?
 * What does Google Webmaster Tools do?
 * What are the most important on-page elements for SEO?
 * Explain what a 'good' SEO site structure is?
 * What's ''rel=canonical''? What about ''rel=nofollow''? Why would a site like wikipedia or craigslist want to use that?

== Excel / Data Analysis ==

 * What sort of tools do you use to analyze data?
 * In Excel, what is a pivot table? (Possibly have the interviewee create one for you.
 * What are some of the different types of graphs? (Possibly have the interviewee show you how to make changes on graphs)

== Writing/Copy ==
 * Have the interviewee provide you with a writing sample.

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