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Last Updated: 21 Nov 2020

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Author: (external edit)

Marketing Tech

  • Adwords / PPC Advertising
    • AdWords Basics: Helpful Tips & Tricks
  • Google Analytics
    • Basic Analytics for Healthy Web Properties
    • Google Analytics: Old Campaign Data Appearing in New Reports
    • Google Analytics Power User Tips
    • Tracking Email Campaigns in Google Analytics
    • Using and Standardizing UTM Campaign Variables in GA
    • _setVar() and the zero bounce rate bug in Google Analytics
  • HTML Email
    • Creating HTML Emails - Tips & Tricks
    • Email Marketing Best Practices - April 2010
    • HTML Email Content Best Practices
    • HTML Email Design Best Practices
  • Search Engine Optimization
    • Basic Guide to SEO
    • Using .htaccess redirects for a 'Map' or Splash Page
    • Using display: none is OK
  • Yahoo Search Marketing
    • Yahoo Search Marketing: PPC Basics

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About SCTO


StartupCTO is a collection of my 'notes from the trenches' on the technical aspects of building a successful Internet startup. If you have something to contribute, or want to update an out-of-date article, please contact me.



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About Me

By day, I'm the CEO/CTO of ExaVault, an SF Bay Area file transfer startup. I love to ski, hike and I occasionally take a Cessna up for a spin. For more, see my website.

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